MacroFactor - Diet Sidekick & Macro Tracker

Macro tracker that lets you confidently control your nutrition with custom macro plans, easy food logging, and dynamic weekly adjustments.

With custom macro programs, dynamic weekly adjustments to keep you on track, and features that make food logging easy and accurate, MacroFactor gives you all the tools you need to reach your diet goals.  Download and start your free 7-day trial to get your custom macro plan, energy expenditure estimate, and food logging access today.


WHAT CAN YOU DO WITH MACROFACTOR?

• Quickly and easily log what you eat with our large (and accurate) RD-verified database and advanced logging features. 
• Create a custom macro program based on your goals, lifestyle, and preferences.
• Set goals and get weekly adjustments based on logged caloric intake, weight change, and our energy expenditure calculation.  
• Monitor your energy expenditure and get a rolling estimate of how many calories you’re burning each day. 
• Track both macronutrients and micronutrients.
• Connect dozens of health apps (Garmin, smart scales, and more) through our FitBit, Google Fit, and Apple Health integrations. 

And so much more! 


WHAT MAKES MACROFACTOR BETTER?

MacroFactor was collaboratively built by two sports nutrition and physiology experts and two machine learning and software experts. The result is an app that’s smarter than any other.

• Re-imagined food logging experience to make tracking quick, easy, and accurate:  Including barcode scanner, voice and plain text logging, smart history, copy and paste, custom foods and recipes, and more.
• Smart adjustments made based on dynamic calculations – not static estimates – that are “adherence neutral.” Didn’t stick to the plan? No problem. • We’ll keep giving you smart recommendations based on actual logged caloric intake, weight change, and energy expenditure. 
• Interactive dashboard with simple navigation and elegant data visualization. 


HOW IT WORKS

1. Answer a few questions about your lifestyle, goals, and food preferences. 
2. MacroFactor will design a customized program for you. 
3. Take a few minutes per day to log your weight and the foods you eat. 
4. MacroFactor dynamically calculates your energy expenditure and makes adjustments to your calorie and macro recommendation each week based on how your body is responding. 


A CLOSER LOOK AT FEATURES & BENEFITS

Quick, easy, and accurate food tracking
• Largest RD-verified food database
• Barcode scanner
• Copy/paste foods and entire days
• Custom foods and recipes
• Smart history that remembers what you eat and when
• “AI describe” that allows you to log via your voice or plain text 
• Timeline-style food log that doesn’t lock you in to a certain number of meals
• Metric and imperial options

Create a custom macro program 
• Let us design a plan for you, or choose to take full control with Advanced or Manual program styles
• Low-carb, keto, performance, or balanced diet preferences
• Set different calories and macros on training and non-training days
• Set fasting days

Set goals and get dynamic adjustments
• Lose, maintain, or gain weight
• Set target weight and rate at which you’d like to gain or lose
• Get weekly adjustments to your plan based on actual logged caloric intake, weight change, and our energy expenditure calculation – so you can stay on track and course-correct when necessary

Track both macronutrients and micronutrients
• Your custom macro plan includes protein, fat, and carbohydrate targets 
• Track micronutrients (vitamins and minerals)
• Track alcohol, caffeine, water, leucine, fiber, omega-3s and 6s, cholesterol, choline, and much more. 

User-focused design
• Unique insights and data visualization for weight trends, energy expenditure, habits
• Export your data any time
• Light and dark modes
• Period tracking
• Integrations with FitBit, Google Fit, and Apple Health that unlock integrations with dozens of other health apps (Garmin, smart scales, etc.)