FIFA Rivals x Borussia Dortmund Collaboration: Revolutionizing Digital Fan Engagement Through Gaming Partnership

FIFA Rivals, the fast-paced mobile football game from FIFA and Mythical Games, has announced a groundbreaking multi-year partnership with German Bundesliga giants Borussia Dortmund. This landmark collaboration, unveiled on August 18, 2025, marks the first official club partnership for the newly launched game, signaling a significant step in blending digital entertainment with real-world football fandom.

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A Strategic Alliance for Digital Engagement

The partnership between FIFA Rivals and Borussia Dortmund (BVB) represents a strategic move to expand the game's global footprint while deepening its connections within European football. According to Jung Suh, Chief Commercial Officer at Mythical Games, this collaboration is designed to "bridge interactive entertainment and sports".

Carsten Cramer, Managing Director of Borussia Dortmund, emphasized how this partnership aligns with the club's values: "Borussia Dortmund stands for passion, community, and innovation—values that fit perfectly with this project".

Exclusive In-Game Content and Real-World Experiences

Through this partnership, FIFA Rivals players and Borussia Dortmund fans can look forward to an array of exclusive content and experiences throughout the 2025/26 season:

• Player Cards: Selected BVB first-team players are featured in the game, including Karim Adeyemi, Serhou Guirassy, Nico Schlotterbeck, Gregor Kobel, Jude Bellingham, Yan Couto, and Daniel Svensson.
• Collectible Items: Official BVB kits were introduced in August 2025, allowing players to collect and customize their teams.
• Fan Rewards and Giveaways: The game will host special challenges and giveaways offering in-game BVB collectibles, matchday tickets, and physical club merchandise.
• Real-World Activations: Future plans include events at BVB's FanWelt and other real-world engagement points.

Launch Celebration: BVB Kickoff Giveaway Week

To celebrate the partnership, FIFA Rivals hosted a special BVB Launch Giveaway Week from August 18-24, 2025. During this event, all new and returning players could claim a free pack of BVB player cards daily through simple login rewards, with no purchase required. Players could also claim an official Borussia Dortmund emblem to customize their teams.

Technology and Vision Behind the Partnership

FIFA Rivals leverages blockchain technology to create a player-driven economy, allowing users to truly own, buy, sell, and trade digital assets like player cards. The game utilizes the Mythos Blockchain (built on Polkadot) for its NFT marketplace.

Mythical Games, recognized by Fast Company's 2021 World Changing Ideas and Forbes' 2024 Best Startup Employers, brings significant experience from working on major titles like Call of Duty, World of Warcraft, and NFL Rivals.

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Conclusion

The partnership between FIFA Rivals and Borussia Dortmund represents a significant milestone in the evolving landscape of sports digital engagement. It successfully bridges the gap between the virtual and physical worlds, offering fans innovative ways to connect with their favorite club. This collaboration not only enhances the FIFA Rivals gaming experience with authentic content but also sets a new standard for how sports organizations and interactive entertainment can collaborate to create next-generation fan experiences. As FIFA Rivals continues to expand its partnerships and content offerings, it is poised to redefine mobile football gaming and fan interaction on a global scale.