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About the Game

Applaydu, created by Kinder, is one of the most recognized children's apps available today, combining imaginative play with purposeful learning in a completely safe digital environment. Trusted by families around the world and supported in 18 languages, it holds certifications from kidSAFE and the EducationalAppStore, along with recognition from the Mom's Choice Awards and Parents' Picks Awards 2024. The app contains no advertisements and no in-app purchases, making it a genuinely worry-free choice for parents.
The world inside Applaydu is vast and varied. Children have access to more than 1,500 characters spread across 11 distinct themed worlds, each offering its own atmosphere and activities. Some of the key worlds include:
NATOONS: a nature-focused theme centered on animals and the environment
EMOTIVERSE: a dedicated space for exploring feelings and emotional expression
LET'S STORY: an interactive storytelling workshop where kids build their own adventures
Fantasy realms featuring princesses, unicorns, pirates, fairies, and superheroes
Space exploration, city life, and more open-ended environments
One of the most engaging aspects of Applaydu is how deeply children can personalize their experience. Avatar creation goes beyond simple customization, letting kids select hairstyles, outfits, and accessories before moving into their personal space, where they can arrange furniture, hang their artwork, and make the environment feel truly their own. The drawing and coloring tools give children a creative outlet, and finished pieces can be displayed inside the avatar room as a form of personal gallery.
Learning is embedded throughout every corner of the app rather than being treated as a separate mode. Younger children develop foundational skills through activities involving shapes, colors, and basic math. Older kids practice more advanced concepts through coding games, word tracing, and logic-based puzzles. Life skills are taught gently through in-game routines within the avatar house, covering habits like healthy eating, personal hygiene, and environmental responsibility.
The LET'S STORY feature deserves special attention. It gives children the tools to become storytellers by selecting characters, choosing settings, and defining the direction of their narrative. This kind of open-ended creative play builds language skills, encourages original thinking, and gives kids a genuine sense of authorship over their own digital adventures.
Physical activity is addressed through the JOY OF MOVING games, a collection of AR-powered experiences that use the device camera to bring movement-based play into the home. These games are grounded in scientific research and designed to keep children physically engaged while reinforcing learning through motion.
For parents, Applaydu offers a dedicated monitoring dashboard where progress across activities can be reviewed, personalized recommendations can be set, and screen time can be managed with built-in controls. The result is an app that parents can feel confident handing to their children, knowing the content is appropriate, the data is protected, and the experience is genuinely enriching.
With 16 mini-games covering racing, puzzle-solving, coding challenges, and more, along with seasonal updates and evolving content, Applaydu continues to give children new reasons to return, explore, and grow.